Make SEO Easier by Doing These 3 Things
SEO Is Best When You Do These 3 Things
Search engine optimization can be rather tough for some people. However, it doesn t have to be. The SEO field is saturated with a vast variety of strategies. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Regardless, SEO is not only one quick-win tactic. It is a much larger system of strategies. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – build on WordPress, install an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Categorize different keyword-targeted pages, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will ultimately save you a lot of time and money later on down the road.
SEO companies, for example Triple Agent SEO Mississauga, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You read that right. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or too heavy on the server, there are many different things about your website that could be bogging down performance, and you don t know about it.
The first step is run a diagnosis. Use a speed optimization web appsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get a detailed overview of website performance. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Mississauga SEO Triple Agent Digital Media.
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as Mississauga SEO Triple Agent Digital Media for the rest of your search engine optimization.